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Abstract

From socialising and sharing the one and only social media platform which had officially stepped up into the era of digital marketing is instagram. But using a social networking application for marketing other than application especially designed for marketing is a far more different way. When instagram was launched in 6 October 2010, at a time it is used for sharing photos and videos. In the year 2016 instagram officially announced to use their account as a professional account i.e. a business profile. Nowadays instagram is one of the most popular or say the one and only social networking platform which is officially meant for business as well as social networking .Over the sky of 5 billion users, instagram popularity cannot be neglected when it comes to marketing. This platform is a pool of customers, audience, communities, talent, art and most important memories. In simple words we can say that instagram is an innovation to digital marketing. • This paper is a brief of the most interesting features of instagram in terms of digital marketing not only in the field of product but also talent. • It includes the measures to switch to a business account from a personal account and how to use its features in the best way to step up in the business world. Moreover it also includes the different ways of promotion, marketing techniques and the effective terminologies to use the application in a productive way.

References

1. PrabhjoteGill, Sanchita Dash, https://www.businessinsider.in/, July 23 2019. (Data)

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Keywords

Instagram business, digital marketing, promotion, product development.